Operations and e-comm
leader; Amazon & Apple.
Hi! I'm Aly P. 👋 I've spent the last decade at Amazon and Apple, leading operational launches for some of the largest music, product, and business units across the two companies.
Some of my personal favorites were launching new artist albums at Amazon Music, building out the first-ever Watch Ultra and most recent iPhone US/CA/Latin America strategy at Apple, and launching cold ship on Amazon.
I'm adept at building strategies that work backwards from leadership goals, with an emphasis on delighting customers, and I own the cross-functional execution to make it happen.
Anyone can go online and read about the products and programs I've launched; but I like to tell the stories and share the lessons that don't make the press release. I thrive on the launch plan and double down on the retro-spect; sharing what worked well and how we can do better next time.
Senior leaders tell me my strengths are presenting to senior leaders, connecting the dots and downstream impacts to the business and cross-functional teams, and maintaining a high bar for operational excellence. Peers tell me my strengths are thinking through creative solutions when something breaks (it always does), and ensuring everyone "knows the plan" and their role in it. I pride myself on being someone people can rely on; trusted in critical business moments.
What I do.
I'm best when there's no playbook.
I move numbers in e-commerce
I've grown P&Ls, launched categories, scaled DTC and B2B; I can root cause why a number isn't moving and deliver both short and long-term results to achieve business goals.
I take the friction out of operations
I know supply chain, logistics, speed-to-market; I know why something is slower than it should be and can usually come up with a creative solution to speed it up. My approach almost always involves mapping the current process, understanding dependencies, and then challenging the "it's just how we've always done it" mentality.
I've done all four jobs
Most people can read the data (analyst/finance), or build the tool (developer), or work with the customer (sales), or design the brand (marketing/ad); I've done all four. It lets me connect the dots between concepts and move exceptionally fast. It also makes me the owner; when something breaks, I own the post ops. When something goes right, I double down on what's working.
A decade of moving things.
$40M+ in cost savings
From initiatives like building out a cold ship supply chain to move meltable products (chocolate, gummy vitamins) through the summer at Amazon.
Thousands of brands and SKUs launched
Opened Amazon's business in Australia and supported PPE sourcing for hospitals and government agencies during the COVID response.
Contract, pricing, and terms negotiations
Driving revenue and profitability goals; with brands launching on Amazon, Apple wholesale partners, and more recently for external businesses tapping into Amazon's supply chain via Amazon Supply Chain Services.
Tooling, reporting, and roadmap ownership
Worked with product and tech teams to build tooling that improved LATAM operations compliance at Apple, developed reporting and analytics for brands at Amazon, and owned the initial B2B pricing technical roadmap.
Launches I've led.
A few of the launches I've led or had a hand in leading; some take an army, all take cross-functional teammates at the end of the day.
HOVER OR TAP A CARD FOR THE PRESS RELEASE AND THE BEHIND THE SCENES STORY
Standing up a brand new marketplace from an empty catalog. I helped launch thousands of brands and SKUs and built the onboarding and compliance flow with cross-functional teams; day one had the category coverage customers expected.
PRESS RELEASE ↗The biggest consumer launch in the world, run across US/CA/Latin America. I owned launch operations and readiness; a backwards plan from leadership goals plus tight mitigation planning across supply, logistics, and regulatory. Turned into on-time launches and a repeatable LATAM playbook.
PRESS RELEASE ↗A first-ever product tier with zero demand history to lean on. I built the Ultra strategy from scratch with cross-functional partners; positioning, channel, and allocation all got adopted end to end and carried into the next generation.
PRESS RELEASE ↗New albums have no sales history, so release-day out-of-stock ran above 90%. I pulled the pre-order signal into buy logic; stockouts dropped sharply, week-one demand showed up early, and it became a real lever in label negotiations.
PRESS RELEASE ↗Hospitals and government agencies could not source PPE anywhere. I opened supply where none existed; new vendors sourced and onboarded, terms negotiated, and a compliant fulfillment path stood up while the crisis was at its peak.
PRESS RELEASE ↗B2B pricing was manual and inconsistent. I owned the initial pricing technical roadmap with product and tech plus the vendor-facing tooling; it drove millions in vendor funding, removed an annual headcount of manual work, and held double-digit growth.
PRESS RELEASE ↗Meltable products could not ship through summer; returns and concessions ran into the millions. I sized the opportunity and pitched a third-party cold-ship partnership over an in-house build; millions saved in year one, $40M+ in savings potential, and hundreds of new SKUs unlocked.
PRESS RELEASE ↗I build, not just analyze.
The fastest way to understand a problem is to build the thing.
One of my favorite ways to work is to prototype, test fast, and then implement something that scales once I've figured out what works. I'm in the tools daily: testing, prototyping, shipping. I'm best when the stakes are real and nobody has written the playbook yet.
AI prompt engineering & workflow design
Prompts, chains, and systems; not one-offs. I build repeatable AI workflows that run without hand-holding: structured outputs, multi-step logic, automated handoffs. The goal is always the same: remove myself from the loop as fast as possible.
AI-assisted prototyping & product testing
Idea to working prototype in hours, not weeks. I use AI to compress the build-test-learn cycle; spinning up real things fast enough to test with actual users before anyone's written a spec. No playbook required.
Social media strategy & creation
Strategy, hooks, carousels, captions; I write, design, and ship the post. Built end to end in Adobe Suite, Canva, and Later Analytics; Midjourney joining the stack soon.
new notes weekly on substack; subscribe this way
How to manage backorders without losing the customer
A backorder is a great business “problem” to have because it signals customers want your product and are willing to wait for it. Here is how to turn the operational headache into a strategic advantage.
What re-interviewing at Amazon taught me about my own resume
Going back through the loop forced me to rewrite how I talk about launches; less scope, more decisions. What I cut, what I added, and the questions that exposed the gap.
The AI tools I use, and the ones I fell for because an ad promised to solve a problem it did not solve
An honest stack review; what earned a place in my daily workflow, what quietly got cancelled, and how I now test a tool before it gets a credit card.